January 12, 2004 -- Janine Dion, president and founder of Pet Peeves, Inc.,"The Voice for Long Island Pets," is pleased to announce that through the generosity of Cablevision, the non-profit will be airing public service announcements (PSAs) throughout the month of January 2004. The televised message features Pet Peeves Board member, Laurie Bloom, and Francis, a Siamese cat rescued from a local shelter, and includes images of board members as well as adopted pets.

"Cablevision's support is tremendous," remarked Pet Peeves' founder Janine Dion. "Their generosity will enable us to bring Pet Peeves' message to households we might never have had the opportunity to reach," "We are very grateful to the folks at Cablevision, especially Joan Hendricks, Cablevision's Area Director for Political & Community Affairs, for understanding the need and for their commitment to Long Island's abused, abandoned and neglected pets," Dion added.

The objective of the campaign is to raise awareness of the year-old organization and to educate the public about the increasing need for support of Long Island's animals in need. While Pet Peeves is not a rescue group, its mission does includes support of rescue organizations and "no-kill" shelters, as well as humane education, and therapy programs utilizing animals.

The PSAs will air cross-channel 375 times from January 1 through January 31 on a variety of cable networks reaching more than 793,000 householdsand businesses in Nassau and Suffolk Counties. The subsequent outreach afforded Pet Peeves, a not-for-profit charity would have ordinarily been well beyond the grass roots organization's financial reach.

"We hope that those who see the spots will want to get involved," said Laurie Bloom. "There is so much to be done and we are delighted to receive any help that we can. Be it money, time, or donated pet food, products or services, every bit helps," she concluded.

What makes Pet Peeves especially unique is that it is is comprised solely of volunteers. With no overhead costs for facilities or salaries, all of the proceeds go directly toward helping animals in need. Pet Peeves is proud to count among its many supporters veterinarians, educators, and numerous business executives. All of whom donate their time and their talent to make a difference for animals in need.